What It Takes To Make Money In a $4.75 Billion Market

Halloween is one of the most popular celebrations in the US. A poll of 8,526 consumers, conducted between 1 – 9 September 2009 revealed an estimation of $4.57 billion total spending on Halloween 2009, most part of it being represented by Halloween costumes (source: CNBC.com). This is quite a big pie, isn’t it? I don’t [...]
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